Top 10 challenges for business owners

While owning and operating your own small business comes with a tremendous amount of freedom and opportunity, it also presents a series of unique challenges. Here are some of the major challenges facing small business owners…

  • Hiring new employees – The first employee you hire is the most important employee you will ever hire.
  • Managing cash flow – Cash is what pays the bills and keeps the lights on at night, so keep a close eye on cash going into and out of the business.
  • Writing the initial business plan – It’s harder than you might think to transform dreams and aspirations into numbers, charts and projections.
  • Maintaining the proper work-life balance – Entrepreneurship can easily turn into a 24/7 lifestyle. Don’t let it.
  • Developing the right brand message – Customers want a brand that they can believe in, so think about messages that will resonate with them.
  • Launching your first product – Don’t be afraid to launch in beta. It’s better to get a first test product out in the marketplace.
  • Building up a customer base – It’s easier to get a repeat customer than a first-time customer.
  • Scaling at the right rate – You can’t grow too fast or too slow.
  • Building word-of-mouth marketing buzz – Traditional marketing is probably too expensive, so focus on building word-of-mouth buzz first.
  • Raising capital and attracting new investors – Sooner or later, you will need to think about raising money to take your business to the next level.

As you can see, many of these challenges spill over into a number of different functional areas, everything from finance to marketing to operations. To be a successful small business owner, you really need to have a mastery over each unique aspect of running a small business.


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